From March to April 2024, the theme activity of "Ford Beyond Bronco Pop up" landed in five cities, namely Shanghai, Hangzhou, Chongqing, Shenzhen and Guangzhou. As a new star in China's automobile market, the domestic Ford Bronco attracted the attention of car fans and outdoor enthusiasts with its unique charms of pure-bloodedness, wildness and playfulness.

The campground of the Ford Bronco is dominated by four major areas, namely "Pure Blood Legend", "Born to Play", "Tough and Wild" and "Adventure Holiday". "Each area showcases the unique charm and brand essence of the Ford Bronco.